What does website security mean? Why do you need website security?
Maybe you just run a small website. Why would anyone target it?
1. To protect your customers' information
The last thing any company or organization needs is a security breach. We've all seen and heard about them. Customers' private data, anything from names, email addresses or street addresses, to passwords or credit card details are leaked. Even large companies have trouble regaining their customers' trust after such a breach. Is that a risk you want to take? You need website security precautions to prevent this from happening to your customers.
2. To protect your reputation
If visitors to your site pick up viruses or are scammed by a phishing hack that some ill-intentioned person put on your site, they won't be likely to come back and give you another chance. You can easily imagine the effect having a virus or other hack on your site would have on your reputation and your site traffic. The damage can be done even before a visitor arrives at your site. Imagine if your potential visitor searches for your website, clicks on a link to reach it, and sees this frightening image:
Most people (we hope!) are going to play it safe and decide not to visit your site at all. You need website security measures so your customers know they can trust you, from the very first time they visit your website.
3. To keep your search engine rankings high
Search engines and virus scan software are constantly scanning the internet for risky sites. If your site is hosting a Trojan, phishing scam, or virus, even if you don't know about it, the search engines or virus scan software will see it. Your search engine ranking will plummet rapidly. You need website security measures to protect your Google rankings.
4. To contribute to worldwide internet safety
In a more altruistic sense, Internet security depends on each of us. Depending on the server set-up, any site on shared hosting may be vulnerable due to one hacked site on the same server. From the moment you take the initiative to put content online, you have a social responsibility to ensure the security of the website hosting that content. The internet is only as safe as its weakest links. Make sure your site isn't one.
So I need website security. But what does website security mean?
The basics are as simple as using secure passwords and keeping your website's software up to date. But there is much more to it than that.
The great thing is that you don't have to know all the ins and outs. That is what Red Earth Design, Inc. is here for. We are constantly refining our knowledge and conducting further reading and research to determine the best way to protect your website. Hackers are always changing their methods, and we are always changing ours to keep them out of your website. We take a multi-pronged approach, protecting the many different aspects of your website in order to keep you and your customers safe. If you have specific questions or want to hear more about how we protect your site, just contact us and we'll be happy to discuss it with you.
Since the bad guys never sleep, no protection is foolproof. Because you need website security, we apply best security practices to your website and never stop learning new and better ways to keep your website safe. With one of our security packages, if your site gets hacked despite our best efforts, we'll take care of the clean-up and restoration for you at no extra charge.
Ready to talk security strategy with RED?
Let us help you keep your site safe.