Preserving your website’s SEO value (search engine optimization value) is one of the best things you can do for your website once it’s online and attracting visitors.
You could have the most beautiful, informative, user-friendly website in the world, but if your audience can’t find it, it’s not doing you or your potential visitors any good. Learn what you can do to help visitors find you on the web.
“SEO, who needs it?” you say. “If I build it, they will come.” But will they? How will people find your website? If you have an extremely limited audience, and prefer to keep it that way, then perhaps doing nothing is the way for you to go. But most organizations would like to reach new people at some point.